Trusted at the highest level
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Shooting is one of the most important skills in the game. Coach Dave Love brings 15+ years in the NBA, a formal education in skill acquisition, published research on practice design and shooting biomechanics, and a data-informed approach to coaches, parents, and players everywhere.
Every coach brings their experience and their opinion to the gym. That matters. But experience and opinion alone leave gaps — gaps in understanding why a player is struggling, gaps in knowing what kind of practice will actually fix it, and gaps in being able to measure whether anything is changing.
Coach Dave Love brings experience and opinion too. But his is also supported by a formal education in skill acquisition science, grounded in peer-reviewed research, and tested against the kind of measurable results that NBA organizations demand.
The difference isn't that he knows something you don't. It's that he has a framework for answering the questions that stump most coaches — and now that framework is available to you.
Coach Dave Love has worked inside multiple NBA organizations, NCAA programs, National Federations, and youth development programs. At the NBA level, results are measurable and expectations are unforgiving. That environment doesn't just build experience — it proves which methods actually work and which ones only sound good. Today, that work also includes collaborating with professional coaching staffs — sharing the shooting and skill-acquisition framework that helps even elite coaches teach the shot with more precision.
Coach Love is completing a Master's degree in Skill Acquisition in Sport and is a named stakeholder in a 27-month international research grant. His work has been published in peer-reviewed journals. This isn't credentials for their own sake — it's the education that lets him explain not just what to do, but why it works. That understanding is what you take back to your gym.
Coach Love created ShotMetrics — a methodology for measuring the shooting motion with objective precision. He developed the only means in the world of measuring basketball spin axis, and works extensively with NBA Hawkeye tracking data. When he tells you what's wrong with a player's shot, he isn't guessing. He's reading numbers.
“The desire to improve as coaches and to help our players led us to Coach Love.”
NBA players and staffs, D1 head coaches, and national‑team programs — the same shooting system, at every level of the game.
Join thousands of coaches receiving free insights on shooting development at the highest levels — delivered straight to your inbox. Coach Love's experience, education, and research, translated into practical guidance you can use with your players this week.